Creating the backbone for Dreamforce Expo, the world's biggest tech conference—held to educate, inform, and train attendees.
The physical environment was designed to enhance attendees experience via wayfinding/environmental systems to guide attendees through a complex environment in the middle of one of the biggest urban center in the world—San Francisco. Various collateral; from print, digital, and environmental was designed to navigate and inform attendees of event happenings, and brand partnerships.