Salesforce
Dreamforce Expo
Creating the backbone for Dreamforce Expo, the world's biggest tech conference—held to educate, inform, and train attendees.

The physical environment was designed to enhance attendees experience via wayfinding/environmental systems to guide attendees through a complex environment in the middle of one of the biggest urban center in the world—San Francisco. Various collateral; from print, digital, and environmental was designed to navigate and inform attendees of event happenings, and brand partnerships.
ROLE
EXPERIENTAL DESIGN
ENVIRONMENTAL DESIGN
VISUAL DESIGN
WAYFINDING
BOOKS & EDITORIAL