Salesforce

Dreamforce Expo

Creating the backbone for Dreamforce Expo, the world's biggest tech conference—held to educate, inform, and train attendees.

The physical environment was designed to enhance attendees' experiences through wayfinding and environmental systems, guiding them through the complex setting of one of the world's largest urban centers—San Francisco.

Various collateral, including print, digital, and environmental materials, were created to navigate and inform attendees about event activities and brand partnerships.