Everything I build starts with how people think, feel, and remember.
I'm Sato Bon, a full-stack creative director. I help tech companies reposition for investors, buyers, and where the market is going; across brand, product, digital experience, and immersive moments, led end to end.
Based in the San Francisco Bay Area; working with startups through Fortune 500s.
I don't only lead creative work for clients. I ship products end to end.
Orryon is a privacy-first AI concierge. Built solo: strategy, product, and ship.
PROJECTS
Augmenting humans through collaborative robotics
Rebrand and website supporting investor readiness.
The brand had been positioned like a legacy construction company, not a robotics startup built for the age of AI. The rebrand and website modernized Canvas for investors and the tech market.
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Distilling fractured health data into clear, actionable insight
Rebrand and product design supporting a $57M Series B close.
Clarify was preparing to raise capital, but the brand and website had not kept pace. The rebrand aligned every touchpoint with making the disconnected feel coherent.
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Stakeholder intelligence app for internal advocacy teams
End-to-end product design for an internal stakeholder intelligence platform.
Chevron’s field advocates needed government context scattered across public sources in one place. The app unified official profiles for faster prep and more informed engagement. Deployed internally; not publicly released.
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Tech-forward rebrand for a peer-to-peer lending platform
Distinct market presence in a category still visually defined by banks.
Prosper’s brand had begun to look like banking-era fintech. The rebrand gave the platform a fresher, more vibrant identity, distinct from competitors still borrowing from institutional finance.
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Immersive experience for a $2B university fundraising campaign
Experiential design for Transforming Tomorrow, a $2B campaign engaging thousands of alumni, donors, and partners.
Donors needed to feel Georgia Tech’s ambition firsthand. An immersive environment helped them see talent and technology on display, deepening commitment to the $2B campaign.
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Environmental design for Dreamforce, the conference that takes over San Francisco
Environmental design for Dreamforce Expo, attended by more than 170,000 people across San Francisco.
Dreamforce draws brands, investors, customers, and industry leaders to a city-wide conference built for learning and connection. Environmental design gave the Expo a clear backbone across venues, partnerships, and activations.
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Leadership summits to align a legacy tech retailer with technology-forward thinking
Confidential C-suite summits and editorial collateral supporting brand restrategization.
A legacy mindset starting in the C-suite was shaping store teams and customer experience as sales came under pressure. Summit experiences and editorial systems helped leadership align around technology-forward thinking.
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