Chevron needed to create a product for their Influencers to make the communication process as seamless as possible with their Stakeholders.
The challenge was to create a product that is heavily data driven into a; simple and efficient, powerful but not complicated, and trustworthy product that reflects their existing brand and brand values for on-the-go Influencers.
Process: end-to-end design including strategy, ideation, wire-framing, prototyping, testing, and visual design. Through user research, a scroll layout inspired by existing apps the Influencers regularly use and know was designed to simplify the experience and quickly onboard Influencers. By making the experience familiar, easy to learn and use, it saved time and research work for the Influencers—giving them access to all information on Stakeholders at the touch of a button.
RESEARCH & ANALYSIS
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