Human. Needs.

Sato's expertise lies in transforming a brand's essence, strategy, and voice into compelling narratives.

Leading teams to coordinate comprehensive brand systems and cultural campaigns, her skills also extend to addressing detailed, individual design challenges.
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Through the synthesis of creativity, strategy, and marketing, and technology, she effectively leads brands forward, guiding them to drive growth and shape what's next.

Her belief in design as a dialogue ensures each project resonates with authenticity and innovation.

Good design transcends visual appeal; it must engage both the brain and heart—the vast landscape of human emotions + desires.

Q & A

‍DESIGN HERO?
Sal Bass. “Design is thinking made visible”
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FAVORITE TELEVISION BINGE WATCH?
Peaky Blinders
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FAVORITE BOOKS?
The Story of Civilization, Persuasion

FAVORITE MOVIE?
2001 Space Odyssey
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FAVORITE FINE ARTIST?
Leonardo da Vinci
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FAVORITE BEVERAGE?
Coffee
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FAVORITE FREE TIME ACTIVITIES?
Cycling, Painting/Sculpture
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IF YOU WERE NOT A DESIGNER?
Archeologist

ONE GOOD THING?
Following the gut—the wisest advisor.
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