When Nantworks set out to explain the bureaucratic mechanisms of its line of business, they recognized that the subject matter they were promoting could come across as dull and dry if not handled with care.
The solution was to create a vivid and fun animated explainer video to distill the essence of their message, in one richly textured and colorful stop motion video.
Everyday common objects found in drug stores were used to design the stop-motion animation to keep the feeling light, fun, and affable. Turning complex information into something easy to understand and memorable. Hand drawn typography and illustrations were used to give a sense of familiarity, friendliness, and humanity to an otherwise serious and technical subject.