Prosper

Your Financial
Needs Made Easy

Prosper, a fintech peer-to-peer lending company, aimed to set itself apart from competitors. The brand underwent a redesign to showcase its cutting-edge technology and the evolution of banking.

This new design system, encompassing look, feel, tone, typography, colors, copy, photography, and graphics, was applied across various media.

‍Digitally, it included web design, email campaigns, digital advertisements, and social media posts. In print, the redesign touched banners, event promotions, stationery, collateral, environmental graphics, and signage.