Prosper, a fintech peer-to-peer lending company, wanted to differentiate itself from their competitors. The brand was redesigned to reflect their innovative technology and the modernization of banking.
The new design system (look/feel/tone, typography, colors, copy, photography, graphics) were implemented into digital and print medium. Digital: web design, email design, digital ads, social media ads. Print: banners, event promotion, stationery, collateral, environmental design, and signage.
